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In case that blogpost title is a little cryptic for you, let us ‘splain our funding structure for this year:

Thanks to the generous support of the Propeller Fund, our general costs are 100% covered! (Everyone cheer a little cheer! Do a happy dance!) But that doesn’t mean that everyone gets a financial break. Festival participants–the curators, artists, and cultural producers orchestrating each event–still foot the bill for their respective projects. (Example: Jane hosts an exhibition opening at her space for 2nd Floor Rear 2014. Jane pays for installation, refreshments, damages, and any other event-specific costs.)

We’re launching a Kickstarter campaign for 2nd Floor 2014, but this time, all the money we raise goes back to the people producing the events. In addition to waiving the standard participation fee and hosting a special community-building event for our artists and producers, we’ll be able to offer special stipends to offset production and hospitality costs for participants. 2nd Floor believes that what is good for the artist-goose is good for the audience-gander; the more financially accessible a festival is for its producers, the more 100% free it can be for the audience. Everyone wins. *Toss hats in air Mary Tyler Moore-style.*

If we don’t raise the entire amount ($2000) by Saturday, Jan. 18, 12:01 CST, we won’t get any Kickstarter monies, and neither will our event producers and artists. Tough, but that’s how Kickstarter rolls. So pledge now! We will be your friend forever!

P.S. Did we mention that the Kickstarter rewards are actually good this year?